GACX
Connecting organizations with each other and the tools they need.
GACX is a global alliance for church multiplication, inspires and facilitates intentional collaboration among churches and missions organizations so that there will be a healthy, multiplying church for everyone.
We partnered with GACX (Global Alliance for Church Multiplication) to give their brand a fresh new look and refresh their website: a new platform to create intentional collaboration among missions organizations and help plant healthy, multiplying churches.
This project began as a simple web redesign, but in collaboration with GACX we realized that the brand as a whole could be more effective towards accelerating their mission. They told us what they wanted, but together, we discovered what they needed.
Iconium Media engaged in a strategic discovery, determining where key result areas were needed. This was followed by a website build to create an easy-to-use and more modern and relevant representation of who they are.
On the website, we added essentially navigation functionality aimed at ministry organizations. Visitors in search of collaboration with similar ministries can filter by area or type of ministry. After all, working together is central to GACX’s mission. We also streamlined the presentation of membership details for enhanced accessibility, added an efficient filtering system for easily locating resources, and optimized the procedure for accessing information about GACX.
We took the rebranding process as an opportunity to transform their brand to embody both approachability and momentum: values imperative to GACX’s vision of multiplying churches across the globe. Through the colour palette and the intimate details of the new logo, we delivered GACX’s story with practicality and accessibility.
On the website, we added essential navigation functionality aimed at ministry organizations. Visitors in search of collaboration with similar ministries can filter by area or type of ministry. After all, working together is central to GACX’s mission. We also streamlined the presentation of membership details for enhanced accessibility, added an efficient filtering system for easily locating resources, and optimized the procedure for accessing information about GACX.
We took the rebranding process as an opportunity to transform their brand to embody both approachability and momentum: values imperative to GACX’s vision of multiplying churches across the globe. Through the colour palette and the intimate details of the new logo, we delivered GACX’s story with practicality and accessibility.
