Flourish Group
Empowering growth, one solution at a time.
Flourish Group is a privately held firm of experienced financial professionals with diverse tax, business, and lending expertise. They offer lending solutions that supplement and improve on more traditional banking products.
Flourish Group approached Iconium Media for a full rebrand and digital launch as well as ongoing social advertising services. They needed to update their their brand identity, build a professional online presence, and develop tools to engage and grow their audience.
Flourish Group's ultimate goal was to attract a new clientele with a fresh, dynamic new look and a thought leadership-inspired online presence. We helped them rebrand from the ground up, including a new logo and identity, business collateral, a brand new website, a promotional video series, and targeted social media content.
We led a strategic discovery to define audience personas, key insights, and brand direction. From there, we developed a comprehensive brand.
This logo refines the “F” and leaf concept with a sleek, minimalistic design. The negative space within the “F” forms a leaf, representing subtlety and sophistication. The flowing, organic lines convey continuous growth, while the boldness of the “F” symbolizes the security and stability Flourish Group provides to its clients. The shield surrounding the logo mark reinforces key attributes such as trust, loyalty, and strength.
Web Design & Development
We built a custom website that reflects Flourish Group’s mission and values. Key features included:
To help their clients, we produced custom videos:
Social Advertising
We created a LinkedIn advertising strategy to grow their reach and visibility. This included:
Business Collateral
To support onboarding and communication, we developed a suite of branded print and digital tools:
You can learn more about Flourish Group by visiting FlourishGroup.ca.
