Use passionate topics

Don’t be afraid to tackle the toughest and most controversial issues to stimulate emotion and engagement. Be creative in how you do this.

To engage in culture, one needs to be bold, direct and yet enormously diplomatic, “tolerant” and sensitive.

Passionate topics are share-worthy. When you dare talk about the things that people care deeply about, you will get their attention! They will stop long enough to see if what you have to say could impact their life. Keep it short, keep it passionate and it has the potential to be relevant.

• Controversy:  racism, sexuality, spirituality, integrity, ethics, religion, tolerance, and politics
• Significance:  wealth, poverty, humanitarian, success, position, power, compassion, empathy, self expression, dynamic uniqueness, cutting edge
• Relationships: family, love, sex, friends, casual relationships, likability, acceptance, tolerance
• Purpose: make an impact, execute social change, spirituality, satisfaction, destiny

As you choose your topics, realize that they will determine the type of responses you will get – choose topics you are prepared to deal with.

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